Amazon Sponsored Display Image Generator
Paste any product URL and Oginify reads it like an Amazon reviewer would — strips the price tags, removes the Prime badge, drops the ★ ratings, sizes the headline under the 20% text budget, and paints the result as a lifestyle scene on a 1200 × 628 (1.91:1) JPG.
Why Sponsored Display images get bounced — and how we fix it
Amazon Ads enforces a reviewer checklist most templates ignore. Each rejected upload costs 24–72 hours of campaign time. Oginify treats that checklist as the design brief, not an afterthought.
Lifestyle, never flat-lay
Amazon reviewers reward in-context product photography over white-background pack shots. Every creative is composed as a real-world scene — natural light, props that imply use, a human moment when the category allows it.
The four-rejection blocklist
Price tags. Prime icons. ★ review stars. '#1 Best Seller' badges. These are the four most common rejection reasons in Amazon Ads policy logs — Oginify's prompt guardrails strip all four before paint, not after.
Reviewer-budget text density
Headline, logo and any overlay copy are sized inside Amazon's recommended ~20% text-area budget. Computed pixel-by-pixel against the 1200 × 628 frame, not estimated.
Built around Brand Registry
Custom image is a Brand Registry-gated format. Oginify pulls your logo as a transparent PNG, locks brand fonts where available, and renders a creative that matches the brand store reviewers cross-check against.
Built for the Amazon Ads workflow
Sponsored Display rejections rarely come from bad design — they come from a 30-character headline that runs to 31, a logo cropped by the right-rail safe area, or an image that reads fine on a detail page and disappears in the customer-review slot. The custom-image upload flow punishes anything built in a generic banner tool and re-pasted in.
Point it at the ASIN you're defending against a competitor's headline bid, a hero product you're pushing into the off-Amazon network on Twitch and IMDb, a seasonal SKU that needs a fresh creative every week, or a new launch with no review history to lean on. Oginify reads the listing once and emits an upload-ready JPG that clears the reviewer on the first pass.
Oginify vs. Amazon Creative Studio vs. Canva.
Run it yourself with our MIT-licensed Agent Skill, let Oginify paint the creative, or hand-craft it in a template editor.
| Oginify Managed, policy-aware | Amazon Creative Studio Free, in-console | Canva / DIY Template editor | |
|---|---|---|---|
| Output ratio | 1200 × 628 (1.91:1) | 1200 × 628 | Manual canvas resize |
| Brand match | Auto-detected from URL | Pulls from your ASIN | Your tokens, your time |
| Under 20% text | Sized to clear by default | You eyeball it | You eyeball it |
| Lifestyle composition | Painted, not pasted | Limited templates | Up to you |
| Policy guardrails | Price · Prime · stars blocked | Manual review | Easy to break by accident |
| Setup | Paste a URL | Inside Amazon Ads console | Sign up + drag editor |
| Cost | Free · $0.99 optional tip | Free | Freemium · $13/mo Pro |
| Best for | Ship one creative right now | Stay in Amazon's UX | Hand-crafted single asset |
| Generate now | Read the Amazon guide | — |
Reviewer-ready,in three steps.
The same three reads Amazon's own reviewers run on your asset — only we run them before upload, not after.
resolved.
reviewer checklist.
- Blocklist: '$', '%', 'Prime', '★', '#1 best seller', 'free shipping'
- No black borders, no watermarks, no upscaling artifacts
- Lifestyle composition with the product in-context (no flat-lay)
- Text-area governor pinned to ≤20% of 1200×628 pixels
Custom image upload.
Amazon Sponsored Display FAQ
Everything about generating Amazon Sponsored Display custom images with Oginify — sizes, moderation rules, and why custom images get rejected.
What is Amazon Sponsored Display?
Sponsored Display is Amazon Ads' self-serve display format for sellers and vendors registered in Amazon Brand Registry. It runs on Amazon detail pages, search results, and across third-party sites and apps in Amazon's off-Amazon network, targeting shoppers based on Amazon's first-party browsing and purchase signals rather than third-party cookies.
Where do Sponsored Display ads appear?
On Amazon — under the Buy Box, on detail pages, on search and category pages, and in the customer-review section. Off Amazon — across thousands of apps and websites in Amazon's display network including Twitch, IMDb and partner publishers. Your 1200 × 628 custom image is the asset that anchors all of those placements.
What size do Sponsored Display custom images need to be?
Amazon requires a 1.91:1 horizontal image at 1200 × 628 pixels, delivered as JPG or PNG, up to 5 MB, in sRGB color space. The image must show the product in a lifestyle context, must not include price, Prime icons, star ratings, '#1 best seller' badges, or borders, and any overlaid text should stay under roughly 20% of the image area. Oginify paints to this spec by default.
Why does Amazon reject my Sponsored Display custom image?
The four most common rejection reasons are: text overlay covers more than ~20% of the image; the creative includes a price, discount, Prime icon, star rating or '#1 best seller' badge; the product is shown as a flat-lay or collage instead of in a lifestyle context; or the image has a black border, watermark, or low-resolution upscaling artifact. Oginify's guardrails block all four by default.
Can I reuse this image as a Google Responsive Display Ad?
The 1200 × 628 (1.91:1) ratio is identical between the two formats, but the policies are not — Google's Display Network allows price callouts and CTA buttons that Amazon's reviewers will reject, and Amazon expects lifestyle composition that Google doesn't require. If you need both, generate one creative per surface — see our Responsive Display Ad generator at /responsive-display-ad-generator for the Google variant.
How do I create Sponsored Display ads on Amazon?
Inside Amazon Ads, choose Sponsored Display → create a campaign → select 'Custom image' as the creative type, then upload your 1200 × 628 JPG, a transparent-PNG logo, and a headline up to 30 characters. Oginify gives you the image + logo pair, sized and policy-checked, ready to drop into the upload screen.
Clear moderation
on the first upload.
Paste your ASIN URL. Get back a 1200 × 628 JPG, a transparent-PNG logo, and a headline trimmed to Amazon's 30-character limit — sized to clear the reviewer checklist before you click Submit.