Skip to content

Design Responsive Display Ads with AI

One brand read, two Google Ads assets — the wide horizontal and the balanced square painted from the same source and centered so the GDN crop engine has room to breathe.

news.example.com
Upload creative · 1200 × 6281.91:1
Responsive Display Ad 1200 by 628 upload-ready creative
responsive_display_ad1200×628 · 1.91:1

Built for the Display Network's dynamic crop engine

A responsive display ad isn't one image — it's one source asset Google reshapes into leaderboards, MPUs, skyscrapers, mobile banners, Gmail rows and YouTube companions. Most templates only survive one of those.

Crop-safe at any placement

Composition is anchored to the center with a 10% safe inset on every edge. The same hero stays readable when GDN crops it into a 728×90 leaderboard, a 300×250 MPU, a 160×600 skyscraper or a 320×50 mobile banner — the four placements that absorb most Display impressions.

1.91:1 + 1:1 painted as one

Google requires both ratios; uploading only the horizontal leaves Gmail and mobile-feed inventory unaddressed. Oginify paints the 1200 × 628 and the 600 × 600 from a single brand read in the same pass — so the square isn't a sad center-crop of the horizontal.

Five-asset uploads, not one

Google Ads lets you upload up to 15 images per ratio and recommends five. Oginify is built to be paste-five-URLs-fast — refresh the hero five times across the same brand and ship a real asset rotation, not one creative repeated.

Responsive Display Ad example painted by Oginify, 1.91:1 ratio

Tuned for the GDN, not the homepage

GDN inventory is fragmented by design — Performance Max, Demand Gen, retargeting and standard Display all draw from the same asset pool but render at wildly different sizes. The fix isn't a bigger canvas; it's a hero composed for the smallest legible crop and a square sibling painted in lock-step.

Drop in the URL of a homepage you're driving cold traffic to, a product page you're retargeting, a SaaS landing pushing trial signups, or an e-commerce store. Oginify reads the brand once and emits both ratios in a single pass — no manual canvas duplication, no off-brand square.

Oginify vs. Canva vs. Google's AI assets.

Run it yourself with our MIT-licensed Agent Skill, let Oginify paint the ad, or compare against generic template builders.

Oginify
Managed SaaS
Canva templates
DIY editor
Google AI assets
Auto-generated
Output ratio1200 × 628 + 600 × 600Manual canvas resizeOften only 1.91:1
Brand matchAuto-detected from URLYour tokens, your timeGeneric
Under 20% textSized to clear by defaultYou eyeball itUsually
Crop-safe at any slot10% safe inset built-inManual per exportSometimes
1.91:1 + 1:1 pairPainted togetherTwo separate filesInconsistent
SetupPaste a URLSign up + drag editorIn-account suggestion
CostFree · $0.99 optional tipFreemium · $13/mo ProFree, ad-budget locked
Best forShip one ad right nowHand-crafted single assetQuick fill, low control

What Performance Teams Ship

One brief, every Google RDA slot — square, landscape, portrait and headline variants, all export-ready.

Full asset set

Fill Every RDA Slot in One Pass

Generate the 1:1, 1.91:1 and 4:5 creatives from the same brief so Google Ads stops rejecting the group for missing sizes.

Landing pair

Pair the Creative to the Landing Page

Feed the landing URL, keep the hero product and headline consistent between the ad and the page it clicks through to.

Seasonal swap

Swap the Creative Without Rebuilding the Ad Group

Regenerate the visual for a new promo, keep the copy skeleton — the ad group history stays intact.

How to Generate Responsive Display Ads With AI

Paste a landing page. Oginify reads the brand, paints one image that survives every GDN crop, and ships both required ratios in a single upload-ready bundle.

  1. Step 1

    Paste Your Landing Page

    Drop the URL you want to promote. We extract brand, headline, description, palette and a transparent logo — everything Google asks for, without manual entry.

  2. Step 2

    We Paint a Crop-Safe Image

    Center-anchored hero with a 10 percent safe inset on every edge, pre-tested against 728×90, 300×250, 160×600 and 320×50 so no headline gets cropped.

  3. Step 3

    Ship Both Required Ratios

    Download a horizontal 1200×628 and a square 600×600 JPG or PNG, each under 5 MB, ready to upload to Google Ads Responsive Display in one go.

Frequently Asked Questions

Google's Responsive Display Ad asset requirements, aspect ratios and the 5MB cap.

What image sizes are required for a Responsive Display Ad?

Google Ads requires two aspect ratios: landscape 1.91:1 at 1200×628 and square 1:1 at 1200×1200. Both must be under 5MB in JPG, PNG or static GIF. Oginify generates both ratios in the same pass from a single URL so you don't render each size separately.

How many images can I upload to a single Responsive Display Ad?

Up to 15 marketing images and 5 logos per ad. Google auto-combines assets into layouts and picks the best-performing combination per placement. The practical minimum for optimization is 3 landscape + 3 square + 1 logo; Oginify's four-card output covers that in one URL paste.

Do I need separate creatives for Discovery, YouTube and Gmail placements?

No — Responsive Display Ads flex across the entire Google Display Network, Discovery feed, YouTube in-feed and Gmail promotions. The asset combinations Google auto-generates are what fill those placements. Feed both 1.91:1 and 1:1 assets and Google handles the rest.

Can I include text on the image, or is the headline field enough?

Google recommends keeping text on the image below 20% of area — anything more triggers a lower ad-strength score. Rely on the separate headline and description fields (up to 5 headlines and 5 descriptions per ad) for the copy. Oginify's images are typography-light by default.

How does this compare to Google's Asset Library or Performance Max asset packs?

The Asset Library stores creatives you already have; it doesn't create them. Performance Max asset packs are for the PMax campaign type, not RDA. Oginify generates the image assets themselves — designed at the 1200×628 and 1200×1200 specs, ready to drop into either surface.

What's the fastest way to refresh RDA creatives every quarter?

Paste the campaign landing-page URL into Oginify each quarter. The generator re-reads the page (any new hero, headline or product photography) and paints fresh 1200×628 and 1200×1200 assets from that state, so creative refresh becomes a five-minute task instead of a design ticket.

Both Ratios Painted in One Paste

Paste any landing-page URL. Back comes both a 1200 × 628 horizontal and a 600 × 600 square — sized for every GDN crop, ready to upload.