Market entry
Debut a Product to Korean Users
The KR launch card carries a Hangul headline set in Pretendard with the wordmark tuned for Naver and KakaoTalk share previews.
English fallback fonts break 자간, headlines lock up on two lines, KakaoTalk crops swallow half the type — Oginify treats 한국어 as its own design system, hangul first

Every card ships with genuine Pretendard as the display face and Noto Sans KR as the body fallback, subsetted per page — not a Roboto stand-in that flattens 한글 into wrong stroke weights.
Korean set at English letter-spacing looks tight; set too loose it looks foreign. The Korean preset ships default 자간 -0.02em and 줄간격 tuned per size so 한글 lines breathe naturally.
Brand names like Oginify, GitHub or Toss sit next to 한국어 headlines without a jump — tabular numbers, correct Latin baseline alignment, one grid across scripts.
KakaoTalk shows link previews at ~500×260 and re-encodes hard. The Korean preset positions the headline in the safe upper-left band and uses one coral accent so it survives the crop and JPEG pass.
Presets for Naver blog share cards, Kakao Channel previews, and modern K-tech (Toss / Karrot / Kakao) layouts — soft gradient surfaces, rounded card mocks, brand-safe coral or mint accents.
Korean often stacks long compounds (개인정보처리방침, 회원가입안내) that break Western auto-wrap. The renderer breaks on syllable boundaries and keeps 받침 intact — no half-syllables at the wrap.
SaaS · Landing page
Korean SaaS pages built from translated English templates ship with the wrong stroke weight, off 자간 and headlines that lock up on two lines. Oginify rebuilds the layout in real Pretendard and Noto Sans KR with tuned tracking, so headline, subhead and CTA each breathe.
Editorial · Weekly newsletter
Naver blog and Kakao Story compress link cards hard, and KakaoTalk crops to ~500×260. This layout leans on oversized Nanum Myeongjo for the masthead, italic Myeongjo for the subhead and one coral date stamp so the card still reads at thumbnail size.
E-commerce · Seasonal drop
Korean e-commerce cards on Naver Shopping, KakaoTalk and Instagram lose 자간 tuning, break long compound nouns mid-syllable and reset prices to Latin faces. Oginify keeps Pretendard tracking, breaks on syllable boundaries and holds tabular numerals.
Devtool · Korean docs
Korean devtool sites often fall back to Roboto for comments and lose 받침 at wrap points. This layout keeps Pretendard for Korean comments, JetBrains Mono for code and breaks on syllable boundaries so no half-syllables appear at the line end.
Korean feeds move fast on KakaoTalk and Naver. The card should read at thumbnail size in Hangul, not English fallback.
Market entry
The KR launch card carries a Hangul headline set in Pretendard with the wordmark tuned for Naver and KakaoTalk share previews.
Naver blog
KakaoTalk previews the OG before the linked page loads — a Korean card wins the tap, an English one gets swiped.
Platum
Tech reporters copying the URL into a CMS want a preview already in Korean — see the pattern on the use cases page.
Docs
Korean-language docs shared into engineering chats deserve OG that matches — section title in Hangul, wordmark clean.
Hangul syllable blocks behave differently from CJK ideographs and from Latin words — cards need type sized for block density and lines broken by eojeol.
Pretendard covers Hangul and Latin at matching optical size; both handle bold weights without the ink-trap collapse cheap Hangul fonts suffer at H1.
Korean lines break on eojeol — space-separated word units — not on syllable blocks. Auto-wrap that splits a block reads as broken to native eyes.
Complex syllable blocks stack up to three jamo tall; line-height of 1.4 or higher keeps them from crashing into the descender of the row above.
Pretendard and Noto Sans KR — both under the SIL Open Font License, free for commercial use. Pretendard is the go-to modern Korean display face used by Toss and Karrot; Noto Sans KR is the reliable fallback. We subset per page so the card renders even without Korean fonts installed on the reader's device.
Naver blog and Kakao Story both read og:image and og:title from the page head. KakaoTalk shares work the same way — the crawler fetches your og:image within 24 hours of the first paste. For Kakao Channel rich messages you upload the 1200×630 PNG directly; Oginify exports the same file.
40–56px for Pretendard display — slightly larger than English at the same weight because 한글 syllable blocks are square and denser. The Korean preset defaults to 48px with 자간 -0.02em and 줄간격 1.25 for the main headline.
The Korean preset ships tuned 자간 defaults per size: -0.02em at display sizes, -0.01em at body, 0 at small caption. You can override per card. Pretendard doesn't need positive tracking — the type is already spaced for Korean.
Yes — write it as you'd type it, 「Oginify로 오픈그래프 카드 만들기」. The renderer detects Hangul vs Latin runs, keeps Pretendard for both, and uses tabular numbers so prices and dates line up. No jarring baseline jump between scripts.
The 1200×630 canvas is horizontal, so full vertical isn't the goal — but the Korean presets keep modern K-editorial rhythm (sidebar labels, mono captions, generous whitespace) so cards read as Korean, not translated Western.
Paste any Korean URL — real Pretendard / Noto Sans KR, tuned 자간, one coral accent, and 1200×630 output in seconds.