Category
Announce a Fresh Category Launch
New vertical opening? The card carries the category name and one hero seller — not the generic homepage.
Turn Every Listing Into a Postcard Unfurl
Listings, category browses and seller storefronts each carry their own crop, price and location — Airbnb and Etsy taught the timeline what a marketplace share should look like
Marketplace · Oginify1200 × 630 · og:image
Listing pages
Every listing on a marketplace is a shareable URL — the product photo, the price and the seller are what a buyer forwards. Oginify pulls the hero photo, listing title and price straight from the URL and renders a card that mirrors the on-site listing card, so the link preview matches what the buyer already trusted.
Launch pages
A launch page lives or dies on the first 24 hours of unfurls. Oginify reads the product name, tagline and hero screenshot, then renders a launch-optimized card with the app icon, one-line pitch and upvote proof — the same anatomy that gets shared on Twitter, Slack and Product Hunt itself.
Category / browse pages
Category pages are shared as SEO destinations — cabins in the mountains, handmade ceramics under $50. Oginify renders a grid card that visually implies inventory density (multiple thumbnails), so the shared link feels like a browse experience, not a lonely stub.
Seller storefronts
A seller storefront is the maker's own permalink — it gets shared in Instagram bios and on their own site. Oginify renders a storefront card with the shop banner, avatar and best-selling thumbnails so the shared link works as both a business card and a lookbook.
Where a Marketplace Card Moves Two Sides at Once
Marketplace URLs get shared to sellers and buyers in different threads. The card should read to both.
Composition
Show Real Listings, Not Placeholders
A grid of actual seller shots beats an illustration; the card previews the marketplace as it really looks today.
Seller-facing
Invite Sellers With a URL Worth Forwarding
The seller onboarding page needs its own card — the pitch to a merchant is not the pitch to a shopper.
CMS
Sync the Card With Trust and Policy Pages
CMS platforms managing trust content rebuild the card whenever policy copy changes so shares stay in sync with the real page.
How to Cover a Marketplace with OG Cards
Marketplaces share seller pages, listings and category hubs — three shapes, one system, so buyers recognize the brand across a fragmented catalog.
- Step 1
Template by page role
Listing card carries the item photo, seller card carries the storefront mark, category hub carries a curated tile grid — three fixed shapes.
- Step 2
Preserve the seller mark
On listing shares, keep the seller's logo visible in a corner chip; buyers trust the seller more than the marketplace on the second visit.
- Step 3
Cap image weight to 200 KB
Marketplaces render slow OG images badly — LinkedIn skips heavy files. Encode WebP-then-PNG to keep every card under 200 KB.
Explore Other Website Types
E-commerce storesSaaS & B2BBlogs & newslettersPortfolios & personal sitesDocs sitesMedia & publicationsEvents & conferences
Marketplace Open Graph FAQ
Answers to what marketplaces actually ask before rolling out per-listing OG cards.
What Size Should Marketplace OG Images Be?
1200×630 pixels is the standard for Facebook, LinkedIn, Slack and Discord. Oginify outputs exactly that size for every listing so no crop surprises.
How Fast Can I Generate Cards for a New Listing?
Under 4 seconds per listing via the URL-to-card API. Fast enough to run inline at publish time — no queue, no batch job.
Will Google Use My Marketplace OG Images for Search Results?
Google occasionally surfaces og:image in shopping and image search results — a well-composed listing card can drive click-through beyond social channels.
Do Marketplace OG Cards Need to Match the Seller's Own Branding?
No — and they shouldn't. The card should wear the marketplace's brand so buyers trust the platform, not the seller. Sellers control the product photo, not the frame.
How Do I Test That My Marketplace OG Cards Are Working?
Use the Facebook Sharing Debugger, LinkedIn Post Inspector, and Twitter Card Validator with any listing URL — Oginify's cards pass all three validators on first paste.
Ship a Card for Every Listing, Category and Seller
Paste any marketplace URL and get four 1200×630 Open Graph cards tuned for listings, launches and browse pages. No signup.