Issue drop
Anchor a Weekly Issue Cover
The magazine model works on OG: weekly issue, weekly cover, weekly share — the card is the tile everyone remembers.
Publish Per-Article Cards in the Verge Register
Feature, opinion, interview and newsletter issues each get their own headline and hero frame — the unfurl carries the section flag instead of the site wordmark under every URL
Media · Oginify1200 × 630 · og:image
Feature articles
A long-form feature lives or dies on the first unfurl. Oginify pulls the headline, byline and cinematic hero image from the article, then renders a magazine-cover card with an oversized serif title — the shared link reads like a magazine cover on the newsstand, not a link stub.
Opinion / op-ed columns
Op-eds get shared as read this take — the author identity and the argument-in-a-line are what earn the click. Oginify renders an opinion card with a bold sans-serif headline, author avatar and a pull-quote — the same anatomy Stratechery and Substack columns use to travel.
Q&A interviews
Interview articles are shared for the subject as much as the publication. Oginify renders an interview card with a high-contrast portrait, the subject name and the Q that the piece opens with — earns the click because the subject IS the promise.
Newsletter issues
Every newsletter issue is a mini publication and every archive URL is a share candidate. Oginify renders an issue card with the wordmark, issue number, hero illustration and top-of-fold blurbs — matches the newsletter's own aesthetic so the archive link feels like the email itself.
Where a Media Site Card Fights for the Feed
News URLs live in the aggregator race. The card should read as editorial, not as SEO fodder.
Voice
Set the Card in the Publication Type
Editorial voice lives in the typography — the card is unmistakable from ten feet away when it uses the masthead face.
Homepage refresh
Rotate Cards With the Homepage Lead
When the lead story changes at 8am, the homepage OG should follow — not lag six hours behind the actual front.
CMS publish
Fire on Every Article Save
CMS-driven newsrooms shipping dozens of posts a day wire the endpoint into the publish hook so every headline gets its own card.
How to Ship OG Cards for a Media Publication
News and magazine sites live on the timeline; the difference between a click and a scroll is a card that reads editorially at 200 pixels.
- Step 1
Cast section, dateline and H1
Section chip, ISO date and H1 stack; that stack is the same trinity a print header uses and it works because readers already know it.
- Step 2
Pick photography over illustration
Real reportage art beats stock illustration for share-through; if no photo exists, ship a strong type-only card, never a mid-quality illustration.
- Step 3
Rebuild on headline edits
Newsrooms rewrite headlines post-publish; a hook that regenerates the card on H1 change keeps the timeline preview honest.
Explore Other Website Types
E-commerce storesSaaS & B2BBlogs & newslettersPortfolios & personal sitesMarketplacesDocs sitesEvents & conferences
Media & Publication OG FAQ
Answers to what publications actually ask before shipping per-article OG cards at scale.
What Size Should Article OG Images Be?
1200×630 pixels is the standard across every platform where an article gets shared. Oginify outputs exactly that per article.
Do Per-Article OG Cards Improve Referral Traffic?
Yes — every major publication (NYT, The Verge, Substack) renders per-article OGs because the headline in the card is what earns the click on the shared link. Generic homepage OGs kill referral CTR.
Can I Generate OG Cards Retroactively for My Archive?
Yes. Point the Oginify API at your archive sitemap and it walks the URLs, generating a card per article and returning a manifest of URLs to write into each article's og:image.
How Do I Handle Articles Without a Hero Image?
Oginify falls back to a typography-first card that treats the headline as the hero — big serif type on a brand-colored background. No article gets a bare unfurl.
Do I Need Different OG Cards for Twitter vs Facebook vs LinkedIn?
The og:image and twitter:image can be the same 1200×630 asset. Every major platform accepts that ratio — one card, three platforms.
Ship a Card Every Article Earns
Paste any article URL and get four 1200×630 Open Graph cards tuned for features, opinion and interviews. No signup.